Al Seeb Real Estate Development L.L.C ("Al Seeb," "we," "us," or "our") is the developer of The Chedi Private Residences Sheikh Zayed Road. We are committed to protecting the personal information and privacy of visitors to this website, as well as our existing and prospective customers (collectively, "you" or "users").
This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("PDPL").
We may collect the following categories of personal information through our website, email, telephone, in-person meetings, events, and marketing activities:
- Identification details: your full name, date of birth, gender, and nationality
- Contact information: email address, telephone number(s), and residential or business address
- Identity documents: passport details, Emirates ID, or equivalent identification
- Financial information: bank details, payment records, and transaction history
- Communication records: correspondence, inquiry submissions, and interaction records
- Website usage data: browser type, IP address, pages visited, and interaction patterns
- Marketing preferences: your communication preferences and campaign responses
- Processing and managing your unit purchase, including SPAs, payments, and contractual obligations
- Responding to inquiries and providing customer support
- Sending marketing communications where you have consented
- Personalising your website experience
- Analysing usage patterns to improve our services
- Complying with applicable laws, including RERA reporting and AML regulations
We may share your personal information with:
- Chedi Hospitality and GHM Hotels, for branded residential services
- Authorised sales agents and brokerage partners
- Professional advisors including legal counsel and auditors
- Government authorities including DLD, RERA, and other agencies as required by law
- Service providers who assist with CRM, marketing, hosting, and analytics
- Financial institutions for payment and escrow management
- We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We implement appropriate technical and organisational measures to protect your personal information. We retain your data for as long as necessary to fulfil its purpose, comply with legal obligations, and enforce our agreements.
Under the UAE PDPL, you have the right to:
- Access and receive a copy of your personal information
- Request correction of inaccurate or incomplete data
- Request deletion, subject to legal requirements
- Restrict or object to processing in certain circumstances
- Withdraw consent to marketing at any time
- Lodge a complaint with the relevant authority
Al Seeb Real Estate Development L.L.C
Office 404, Bay Square 2, Dubai, UAE | P.O. Box 392236
Email: info@seeb.ae | Tel: +971 4 455 9300